diff --git a/README.md b/README.md
index 0a1eb727..c62da82a 100644
--- a/README.md
+++ b/README.md
@@ -174,11 +174,11 @@ Each of these must be appropriately built in preparation for a new tag:
 
 Run the following command inside this directory:
 
-    operator-sdk build ansible/awx-operator:0.5.0
+    operator-sdk build quay.io/ansible/awx-operator:$VERSION
 
 Then push the generated image to Docker Hub:
 
-    docker push ansible/awx-operator:0.5.0
+    docker push quay.io/ansible/awx-operator:$VERSION
 
 #### Build a new version of the `awx-operator.yaml` file
 
diff --git a/ansible/group_vars/all b/ansible/group_vars/all
index af82bcab..13b5706d 100644
--- a/ansible/group_vars/all
+++ b/ansible/group_vars/all
@@ -1,3 +1,3 @@
-operator_image: ansible/awx-operator
-operator_version: 0.5.0
+operator_image: quay.io/ansible/awx-operator
+operator_version: 0.6.0
 pull_policy: Always
diff --git a/deploy/awx-operator.yaml b/deploy/awx-operator.yaml
index c1878dd3..9e59bea2 100644
--- a/deploy/awx-operator.yaml
+++ b/deploy/awx-operator.yaml
@@ -111,7 +111,7 @@ spec:
       serviceAccountName: awx-operator
       containers:
         - name: awx-operator
-          image: "ansible/awx-operator:0.5.0"
+          image: "quay.io/ansible/awx-operator:0.6.0"
           imagePullPolicy: "Always"
           volumeMounts:
             - mountPath: /tmp/ansible-operator/runner