diff --git a/config/manager/manager.yaml b/config/manager/manager.yaml
index bbec097c..c063332b 100644
--- a/config/manager/manager.yaml
+++ b/config/manager/manager.yaml
@@ -39,7 +39,7 @@ spec:
         - --leader-elect
         - --leader-election-id=awx-operator
         image: controller:latest
-        imagePullPolicy: Always
+        imagePullPolicy: IfNotPresent
         name: awx-manager
         env:
         - name: ANSIBLE_GATHERING