diff --git a/README.md b/README.md
index a5532336..4b95133d 100644
--- a/README.md
+++ b/README.md
@@ -163,7 +163,7 @@ awx.awx.ansible.com/awx-demo created
 After a few minutes, the new AWX instance will be deployed. You can look at the operator pod logs in order to know where the installation process is at:
 
 ```
-$ kubectl logs -f deployments/awx-operator-controller-manager -c manager
+$ kubectl logs -f deployments/awx-operator-controller-manager -c awx-manager
 ```
 
 After a few seconds, you should see the operator begin to create new resources:
diff --git a/config/manager/manager.yaml b/config/manager/manager.yaml
index 72d5180b..3e061d9b 100644
--- a/config/manager/manager.yaml
+++ b/config/manager/manager.yaml
@@ -38,6 +38,16 @@ spec:
               valueFrom:
                 fieldRef:
                   fieldPath: metadata.namespace
+            - name: RELATED_IMAGE_APP
+              value: quay.io/ansible/awx:latest
+            - name: RELATED_IMAGE_INIT_CONTAINER
+              value: quay.io/centos/centos:8
+            - name: RELATED_IMAGE_REDIS
+              value: docker.io/redis:latest
+            - name: RELATED_IMAGE_CONTROL_PLANE_EE
+              value: quay.io/ansible/awx-ee:latest
+            - name: RELATED_IMAGE_POSTGRES
+              value: postgres:12
           securityContext:
             allowPrivilegeEscalation: false
           livenessProbe:
diff --git a/molecule/default/verify.yml b/molecule/default/verify.yml
index 15f3674d..f4bfc93e 100644
--- a/molecule/default/verify.yml
+++ b/molecule/default/verify.yml
@@ -36,7 +36,7 @@
           k8s_log:
             name: '{{ item.metadata.name }}'
             namespace: '{{ namespace }}'
-            container: manager
+            container: awx-manager
           loop: "{{ q('k8s', api_version='v1', kind='Pod', namespace=namespace, label_selector=ctrl_label) }}"
           register: debug_logs
 
diff --git a/roles/backup/tasks/init.yml b/roles/backup/tasks/init.yml
index 65e6e92f..1657edd4 100644
--- a/roles/backup/tasks/init.yml
+++ b/roles/backup/tasks/init.yml
@@ -63,6 +63,17 @@
   when:
     - backup_pvc == '' or backup_pvc is not defined
 
+- name: Set user provided postgres image
+  set_fact:
+    _custom_postgres_image: "{{ postgres_image }}:{{ postgres_image_version }}"
+  when:
+    - postgres_image | default([]) | length
+    - postgres_image_version is defined and postgres_image_version != ''
+
+- name: Set Postgres image URL
+  set_fact:
+    _postgres_image: "{{ _custom_postgres_image | default(lookup('env', 'RELATED_IMAGE_POSTGRES')) }}"
+
 - name: Create management pod from templated deployment config
   k8s:
     name: "{{ ansible_operator_meta.name }}-db-management"
diff --git a/roles/backup/templates/management-pod.yml.j2 b/roles/backup/templates/management-pod.yml.j2
index b79fe8f4..6269a3f1 100644
--- a/roles/backup/templates/management-pod.yml.j2
+++ b/roles/backup/templates/management-pod.yml.j2
@@ -13,7 +13,7 @@ metadata:
 spec:
   containers:
   - name: {{ ansible_operator_meta.name }}-db-management
-    image: "{{ postgres_image }}:{{ postgres_image_version }}"
+    image: "{{ _postgres_image }}"
     imagePullPolicy: Always
     command: ["sleep", "infinity"]
     volumeMounts:
diff --git a/roles/installer/tasks/database_configuration.yml b/roles/installer/tasks/database_configuration.yml
index 0e4abac9..33502476 100644
--- a/roles/installer/tasks/database_configuration.yml
+++ b/roles/installer/tasks/database_configuration.yml
@@ -52,6 +52,17 @@
     _pg_config: '{{ _custom_pg_config_resources["resources"] | default([]) | length | ternary(_custom_pg_config_resources, _default_pg_config_resources) }}'
   no_log: true
 
+- name: Set user provided postgres image
+  set_fact:
+    _custom_postgres_image: "{{ postgres_image }}:{{ postgres_image_version }}"
+  when:
+    - postgres_image | default([]) | length
+    - postgres_image_version is defined and postgres_image_version != ''
+
+- name: Set Postgres image URL
+  set_fact:
+    _postgres_image: "{{ _custom_postgres_image | default(lookup('env', 'RELATED_IMAGE_POSTGRES')) }}"
+
 - block:
     - name: Create Database configuration
       k8s:
diff --git a/roles/installer/tasks/resources_configuration.yml b/roles/installer/tasks/resources_configuration.yml
index 43ef5e7a..de5f7b2c 100644
--- a/roles/installer/tasks/resources_configuration.yml
+++ b/roles/installer/tasks/resources_configuration.yml
@@ -32,6 +32,49 @@
     - 'ingress'
   no_log: true
 
+- name: Set user provided awx app image
+  set_fact:
+    _custom_image: "{{ image }}:{{ image_version }}"
+  when:
+    - image | default([]) | length
+    - image_version is defined or image_version != ''
+
+- name: Set AWX App image URL
+  set_fact:
+    _image: "{{ _custom_image | default(lookup('env', 'RELATED_IMAGE_APP')) }}"
+
+- name: Set user provided controller init image
+  set_fact:
+    _custom_init_container_image: "{{ init_container_image }}:{{ init_container_image_version }}"
+  when:
+    - init_container_image | default([]) | length
+    - init_container_image_version is defined or init_container_image_version != ''
+
+- name: Set Init image URL
+  set_fact:
+    _init_container_image: "{{ _custom_init_container_image | default(lookup('env', 'RELATED_IMAGE_INIT_CONTAINER')) }}"
+
+- name: Set user provided redis image
+  set_fact:
+    _custom_redis_image: "{{ redis_image }}:{{ redis_image_version }}"
+  when:
+    - redis_image | default([]) | length
+    - redis_image_version is defined or redis_image_version != ''
+
+- name: Set Redis image URL
+  set_fact:
+    _redis_image: "{{ _custom_redis_image | default(lookup('env', 'RELATED_IMAGE_REDIS')) }}"
+
+- name: Set user provided control plane ee image
+  set_fact:
+    _custom_control_plane_ee_image: "{{ control_plane_ee_image}}"
+  when:
+    - control_plane_ee_image | default([]) | length
+
+- name: Set Control Plane EE image URL
+  set_fact:
+    _control_plane_ee_image: "{{ _custom_control_plane_ee_image | default(lookup('env', 'RELATED_IMAGE_CONTROL_PLANE_EE')) }}"
+
 - name: Apply deployment resources
   k8s:
     apply: yes
diff --git a/roles/installer/templates/deployment.yaml.j2 b/roles/installer/templates/deployment.yaml.j2
index 82cec20c..2af6eeec 100644
--- a/roles/installer/templates/deployment.yaml.j2
+++ b/roles/installer/templates/deployment.yaml.j2
@@ -36,7 +36,7 @@ spec:
 {% if bundle_ca_crt or projects_persistence|bool or init_container_extra_commands %}
       initContainers:
         - name: init
-          image: '{{ init_container_image }}:{{ init_container_image_version }}'
+          image: '{{ _init_container_image }}'
           imagePullPolicy: '{{ image_pull_policy }}'
           command:
             - /bin/sh
@@ -71,7 +71,7 @@ spec:
 {% endif %}
 {% endif %}
       containers:
-        - image: '{{ redis_image }}:{{ redis_image_version }}'
+        - image: '{{ _redis_image }}'
           imagePullPolicy: '{{ image_pull_policy }}'
           name: redis
 {% if redis_capabilities is defined and redis_capabilities %}
@@ -89,7 +89,7 @@ spec:
               mountPath: "/var/run/redis"
             - name: "{{ ansible_operator_meta.name }}-redis-data"
               mountPath: "/data"
-        - image: '{{ image }}:{{ image_version }}'
+        - image: '{{ _image }}'
           name: '{{ ansible_operator_meta.name }}-web'
 {% if web_command %}
           command: {{ web_command }}
@@ -177,7 +177,7 @@ spec:
             {{ web_extra_env | indent(width=12, indentfirst=True) }}
 {% endif %}
           resources: {{ web_resource_requirements }}
-        - image: '{{ image }}:{{ image_version }}'
+        - image: '{{ _image }}'
           name: '{{ ansible_operator_meta.name }}-task'
           imagePullPolicy: '{{ image_pull_policy }}'
 {% if task_privileged == true %}
@@ -267,7 +267,7 @@ spec:
             {{ task_extra_env | indent(width=12, indentfirst=True) }}
 {% endif %}
           resources: {{ task_resource_requirements }}
-        - image: '{{ control_plane_ee_image }}'
+        - image: '{{ _control_plane_ee_image }}'
           name: '{{ ansible_operator_meta.name }}-ee'
           imagePullPolicy: '{{ image_pull_policy }}'
           resources: {{ ee_resource_requirements }}
diff --git a/roles/installer/templates/postgres.yaml.j2 b/roles/installer/templates/postgres.yaml.j2
index f9d67fba..185c0373 100644
--- a/roles/installer/templates/postgres.yaml.j2
+++ b/roles/installer/templates/postgres.yaml.j2
@@ -38,7 +38,7 @@ spec:
         - name: {{ image_pull_secret }}
 {% endif %}
       containers:
-        - image: '{{ postgres_image }}:{{ postgres_image_version }}'
+        - image: '{{ _postgres_image }}'
           imagePullPolicy: '{{ image_pull_policy }}'
           name: postgres
           env:
diff --git a/roles/restore/tasks/init.yml b/roles/restore/tasks/init.yml
index 146b2ea8..1f4a58ae 100644
--- a/roles/restore/tasks/init.yml
+++ b/roles/restore/tasks/init.yml
@@ -71,6 +71,17 @@
     force: true
     wait: true
 
+- name: Set user provided postgres image
+  set_fact:
+    _custom_postgres_image: "{{ postgres_image }}:{{ postgres_image_version }}"
+  when:
+    - postgres_image | default([]) | length
+    - postgres_image_version is defined and postgres_image_version != ''
+
+- name: Set Postgres image URL
+  set_fact:
+    _postgres_image: "{{ _custom_postgres_image | default(lookup('env', 'RELATED_IMAGE_POSTGRES')) }}"
+
 - name: Create management pod from templated deployment config
   k8s:
     name: "{{ ansible_operator_meta.name }}-db-management"
diff --git a/roles/restore/templates/management-pod.yml.j2 b/roles/restore/templates/management-pod.yml.j2
index 5ed3fb6c..d88351c3 100644
--- a/roles/restore/templates/management-pod.yml.j2
+++ b/roles/restore/templates/management-pod.yml.j2
@@ -13,7 +13,7 @@ metadata:
 spec:
   containers:
   - name: {{ ansible_operator_meta.name }}-db-management
-    image: "{{ postgres_image }}:{{ postgres_image_version }}"
+    image: "{{ _postgres_image }}"
     imagePullPolicy: Always
     command: ["sleep", "infinity"]
     volumeMounts: