diff --git a/README.md b/README.md
index 2ffea332..aaa25259 100644
--- a/README.md
+++ b/README.md
@@ -403,12 +403,14 @@ The following variables are customizable only when `service_type=LoadBalancer`
 | --------------------- | ---------------------------------------- | ------- |
 | loadbalancer_protocol | Protocol to use for Loadbalancer ingress | http    |
 | loadbalancer_port     | Port used for Loadbalancer ingress       | 80      |
+| loadbalancer_ip        | Assign Loadbalancer IP                   | ''      |  
 
 ```yaml
 ---
 spec:
   ...
   service_type: LoadBalancer
+  loadbalancer_ip: '192.168.10.25'
   loadbalancer_protocol: https
   loadbalancer_port: 443
   service_annotations: |
diff --git a/config/crd/bases/awx.ansible.com_awxs.yaml b/config/crd/bases/awx.ansible.com_awxs.yaml
index d47ec361..9e30b9cb 100644
--- a/config/crd/bases/awx.ansible.com_awxs.yaml
+++ b/config/crd/bases/awx.ansible.com_awxs.yaml
@@ -132,6 +132,10 @@ spec:
                 description: Port to use for the loadbalancer
                 type: integer
                 default: 80
+              loadbalancer_ip:
+                description: Assign LoadBalancer IP address
+                type: string
+                default: ''
               route_host:
                 description: The DNS to use to points to the instance
                 type: string
diff --git a/config/manifests/bases/awx-operator.clusterserviceversion.yaml b/config/manifests/bases/awx-operator.clusterserviceversion.yaml
index 940e5887..13cf8d1d 100644
--- a/config/manifests/bases/awx-operator.clusterserviceversion.yaml
+++ b/config/manifests/bases/awx-operator.clusterserviceversion.yaml
@@ -270,6 +270,12 @@ spec:
         - urn:alm:descriptor:com.tectonic.ui:advanced
         - urn:alm:descriptor:com.tectonic.ui:number
         - urn:alm:descriptor:com.tectonic.ui:fieldDependency:service_type:LoadBalancer
+      - displayName: LoadBalancer IP
+        path: loadbalancer_ip
+        x-descriptors:
+        - urn:alm:descriptor:com.tectonic.ui:advanced
+        - urn:alm:descriptor:com.tectonic.ui:string
+        - urn:alm:descriptor:com.tectonic.ui:fieldDependency:service_type:LoadBalancer
       - displayName: Route API Version
         path: route_api_version
         x-descriptors:
diff --git a/roles/installer/templates/networking/service.yaml.j2 b/roles/installer/templates/networking/service.yaml.j2
index 72ad544d..a006d01e 100644
--- a/roles/installer/templates/networking/service.yaml.j2
+++ b/roles/installer/templates/networking/service.yaml.j2
@@ -53,6 +53,9 @@ spec:
   type: NodePort
 {% elif service_type | lower == "loadbalancer" %}
   type: LoadBalancer
+{% if variable is defined and variable|length %}
+  loadbalancerip: '{{ loadbalancer_ip }}'
+{% endif %}
 {% else %}
   type: ClusterIP
 {% endif %}