diff --git a/README.md b/README.md
index 3f10bd04..ebd5ddda 100644
--- a/README.md
+++ b/README.md
@@ -62,11 +62,12 @@ If you deploy Ansible AWX, images are available from public registries, so no au
 
 ### Deploy AWX instead of Tower
 
-If you would like to deploy AWX (the open source upstream of Tower) into your cluster instead of Tower, override the default variables in the Tower `spec` for the `tower_task_image` and `tower_web_image`, so the AWX container images are used instead:
+If you would like to deploy AWX (the open source upstream of Tower) into your cluster instead of Tower, override the default variables in the Tower `spec` for the `tower_task_image` and `tower_web_image`, so the AWX container images are used instead, and set the `deployment_type` to ``awx`:
 
     ---
     spec:
       ...
+      deployment_type: awx
       tower_task_image: ansible/awx_task:11.2.0
       tower_web_image: ansible/awx_web:11.2.0
 
diff --git a/build/chain-operator-files.yml b/build/chain-operator-files.yml
index b6e3a758..fb0d56d7 100644
--- a/build/chain-operator-files.yml
+++ b/build/chain-operator-files.yml
@@ -6,7 +6,7 @@
   gather_facts: false
 
   vars:
-    operator_image: geerlingguy/tower-operator:0.4.0
+    operator_image: ansible/tower-operator:0.4.0
     pull_policy: Always
     operator_file_path: "../deploy/tower-operator.yaml"
     operator_template: "../deploy/operator.yaml"
diff --git a/deploy/tower-operator.yaml b/deploy/tower-operator.yaml
index c27d8f1b..62b1d055 100644
--- a/deploy/tower-operator.yaml
+++ b/deploy/tower-operator.yaml
@@ -159,3 +159,16 @@ spec:
     - name: v1beta1
       served: true
       storage: true
+  validation:
+    openAPIV3Schema:
+      description: Schema validation for the Tower CRD
+      type: object
+      properties:
+        spec:
+          type: object
+          properties:
+            deployment_type:
+              type: string
+              pattern: "^(tower|awx)(-)?.*$"
+          required:
+            - deployment_type